What do you want to be known for?
Whether you’re a creative entrepreneur looking to get greater visibility through PR, a wellness professional bringing your brick & mortar business online, or a lifestyle site looking to refine your unique value proposition, the key to your success is getting clear on how you want your brand to be perceived.
My specialty is finding the language that communicates the value your company or organization brings to the table, in a way that moves and inspires the people you most need to reach.
I work with clients in to refine your messaging and help you get known through PR.
Here are some of the distinct ways people like to work with me:
Your audience is looking for that solution only you can offer.
But are you speaking their language?
For most people, reaching a bigger audience isn’t the core problem. One podcast interview could introduce your ideas to hundreds, if not thousands, of people. A contribution to a media site like Fast Company could reach millions.
But on their own, these tactics won’t attract the right audience to your website.
Your real challenge is reaching this audience with the right message — one that will move them to take action.
That’s why my core focus is on helping you build better messages.
I’m available both for single consultations to talk through your messaging challenges and month-long engagements that take a comprehensive look at your audience and the market to come up with positioning that sets you apart from the competition.
PR Training and Systems for Your Business
This is my most popular offering, and it combines the messaging work with training and guidance in media outreach, so you are in a position to launch and maintain a PR program that attracts a bigger audience for your work.
PR Training and Systems for Your Business is a unique mix of consulting, training and systems implementation that gives you all the tools you need to land major media placements for your business, while staying in the driver’s seat.
Instead of outsourcing your entire PR and content marketing program to an agency, where there’s little accountability and input, you get to maintain control of your content and outreach program, using the in-house resources you already have.
Whether you delegate your PR program to your all-star VA or super talented marketing program manager, I can help you develop and kickstart a media outreach and blogging program that will bring more of the right people to your website.
I also offer the following services:
I take on a limited number of clients for my done-for-you PR services each year.
We apply your positioning and messaging strategy to your blog, so you can attract more traffic to your site:
- Editorial calendar creation
- Blog editing
Social Media Strategy
Get a plan for leveraging your social media to build an audience of raving fans:
- Decide which social media platforms are right for your business
- Create a posting plan that builds your audience
- Understand which hashtags will attract the right people to your platform
- Create a visual guide for your content
- Identify the best mix of images, links and content to post on your preferred content