5 Reasons We Still Love Guest Posts
Lately, I’ve heard from a lot of folks who are thinking of giving up on guest posting. In many ways, I don’t blame them. When you’ve taken the time to get to know a blogger, write a post and don’t get a return, it makes sense to move on to other things.
But before you throw in the towel, I want to share why guest posting continues to be an important part of the strategy for my business and for our clients.
Guest posting is a great way to meet people online.
When I started blogging, guest posting was the primary way that I met online influencers in my field. At the time, I was working for a non-profit and running a lifestyle blog. I reached out to people like Michelle Ward, Tara Gentile (when she was still running Scoutie Girl) and even Holly Becker of Decor8 with content ideas.
As time went on, I was lucky enough to meet all three of these women in person, which made a big difference for my business in its early days (and still does!). Tara and I, in particular, are close friends and collaborators. When people want to know how they can meet the influencers in their field, I’m always quick to recommend guest posting. By offering value, in the form of content, to another business owner, you’re taking the first step in building a lasting relationship.
Guest posting is one of the easiest ways to gain the trust of a new audience.
When people visit your website for the first time, they instinctively look for signs they can trust you. When you think about it, isn’t it crazy that we hand over money to people we never meet in real life? How do you know who you can trust?
One of the key signs you can trust a blogger or business owner you find online is that they’ve been endorsed by another blogger or media outlet you already know, like and trust. When you add a media logo to your site, you’re demonstrating that you’re trustworthy.
Guest posting builds your reputation.
The magic of media endorsements doesn’t only work on new customers. When other sites share your ideas, you are more likely to get on the radar of other influential people and media. Media and bloggers source ideas from other media.
Some bloggers and media also like to see that you’ve already been published. For example, Fast Company requests links to published content when you submit an article. Guest posting is a good way to build up your body of work, which you can leverage to bigger-and-better opportunities.
Guest posting will boost your search engine optimization.
Even if you don’t know the first thing about SEO, your guest posting is helping your search engine authority. Basically, when you’re linked from another website (comments usually don’t count), that site passes on some of their “google juice” to you.
The more high-ranking sites link to yours, the more authority Google ascribes to your site. The more authority your site has, the better your position is in search rankings.
Bottom line: guest posting is really good for your SEO.
Guest posting is great for lead generation.
Both due to the SEO benefits and the click-throughs you can get from a post, guest posting can be incredibly valuable in driving traffic to your site.
The challenge for most people in getting traffic is that you’ve picked up bad habits from other folks who don’t know how to get their guest posts to convert. Many of the common things you see in guest posts — like adding your Twitter handle to your author bio — are actively working against your conversion goals.
Instead, think of your author bio as a call-to-action that leads people back to your website.
Ultimately, that’s the main goal of a guest post — bringing potential customers back to your site. And it’s still one of my favorite methods for doing so.