Welcome to the new BrigitteLyons.com
I’ve been working quietly behind-the-scenes with the amazing, patient and talented Natalie McGuire on a website update, and I’m so happy it’s finally time to share it with you.
While I know you can click around the site and see for yourself, I wanted to take a moment to welcome you and point out a few areas of interest, as there’s so much more to this refresh than a couple of cosmetic changes.
It’s a better representation of the work.
While you probably think of B primarily as a small agency that can help you with media outreach, our speciality is much deeper than that.
Where we shine is in helping forward-thinkers and purpose-driven organizations differentiate your work.
I felt this was an important distinction to make, because this is one of the top marketing challenges for our clients.
And even when an individual or organization has their positioning dialed in, it’s critical that everything we do is aligned with that market differentiation.
Because, let’s face it.
Competition for your audience’s attention is fierce.
Just as online marketing channels have made it more affordable for many businesses to launch, it’s also given your audience an abundance of choice.
This can often lead small businesses and organizations wondering how you can stand among so much competition.
This worry is natural, but it often blinds you to the opportunities that are in front of you.
What you may not yet see is just how many holes in the market there are.
Holes that your people are desperate for you to fill.
What I’ve learned working for clients across industries is that most of your competitors don’t put in the work to dig into the messages your clients are receiving in the media, through books, at conferences and from their peers.
And we use this insight to help our clients stand apart from the competition.
That’s why, even though PR is a big part of what my company offers, we don’t just pitch stories on your behalf.
We help you identify what it is about your work that makes your audience gravitate to you and buy from you.
Often, my job is reflecting back the very best of your work and using that as the starting point of our PR and marketing strategy. I love that I get to do that.
And now our website reflects what we do best.
So let’s get back to the site changes!
Two of the biggest changes you’ll see are the on the new consulting page and in our lead magnet.
On the consulting page, you can see the full breadth of our services.
We can help you with message development, getting an internal PR program up-and-running (probably my favorite thing to do), writing content, social media and media outreach.
For some clients, we even serve as the one-stop-shop for all your marketing efforts. You can outsource your marketing to B, and we’ll hire on the right team to manage all the work for you.
For a preview of our approach, you can also sign up for a new free email series on differentiating your brand in any market.
When you sign up, you get daily emails that guide you through the process I use to help my clients differentiate their brands.
I’m excited to share this with you, because the new optin gift gets to the very heart of our work. My hope is that you get a lot of value from this process and are able to better understand what draws your ideal customers to you.
There’s more to see, like new testimonials on the home page, but I’ll leave you to explore on your own.
Thank you so much for coming by today, and I do hope you’ll sign up for the new free email series, which you can also find in the footer just below this post.
Ps. I also want to thank Shelly Waldman, who staged and shot the photo on the home page and blog sidebar.