Uniquity Is Inescapable
I’ve secretly been on a 4-month long personal project called “Operation Get Your Sass Back.”
It started back in March, when I realized I something was off. After being so careful not to become a slob when I left my job, I found myself looking at the clock and realizing I was still wearing pajamas at 2 p.m. I became reluctant to leave the house. I rarely laughed.
Around the same time, I got a call from an old friend, who didn’t recognize the timid, don’t-offend-anybody person I’d become.
In a misguided effort to tame my personality, I was disappearing.
It was the wake-up call I needed. Operation Get Your Sass Back was on.
My mission was simple. Through a series of small measures, I would override the internal scripts telling me to hid my uniquity.
I started dying my hair red again.
I stopped being so damn careful all the time.
I allowed some of the bounce to come back into my step.
Here’s what I learned after a decade of trying to tame my voice: Your uniquity is inescapable.
All that happens when you try to restrain the qualities that make you so inescapably you is you end up drinking too much at parties.
I couldn’t stop being so damn excitable without also diminishing the joy I feel every day. I can’t help that I’m distracted by shiny objects, unless I stop paying attention altogether.
I think we all inherently get this. Even personal development is a path not to change who you are but rather to accept it.
Yet, with our businesses, we get all bent out of shape trying to craft a unique selling proposition.
I have a collection of Moleskines filled with notes on what my business stands for, how I can differentiate my services from other PR people, and what my key messages should be.
I don’t think these exercises are misguided, but they miss the point.
Your business can’t help being unique, any more than you can.
Collectively, your company’s culture, your customers and collaborators, and your values make up the uniquity of your business. You communicate that uniquity through the stories you tell, the customers you keep and the rules you make.
Will you join me in declaring your uniquity?