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Learning to trust yourself

Nothing exists that can’t be improved upon.

You could post more regularly on your blog — or with more conviction.

You could reach out to other bloggers and the media to spread your message more broadly.

You could revise your bio, rework your services and update your web design.

There is always more to do.

The rise of content marketing means you’re well-aware of the strategies you could be pursuing and exactly how to do so.

I’m grateful for this information. As a direct result of content marketing, I read books that deepen my understanding of human psychology and sales techniques. I gained a working knowledge of how to edit video and post it on my website. I found a blogging platform to enable our conversations here on Unfettered Ink.

These are all net positives in my life.

But there’s a dark side.

Formulas give the impression you can mitigate, or even eliminate, risk and failure.

Tutorials remove the drive for experimentation and innovation.

You’re always rushing to implement the latest idea, the system the experts say will unlock the promised land of more leads, more readers, more sales.

Blog every day. No, weekly. Capture e-mails. Why are you blogging when you should be writing a newsletter? Are you on Twitter? Facebook? Google plus? Quora? LinkedIn? Instagram? Pinterest? Get on it. You’ve built it, but they’re not coming. Comment. Guest post. Pitch. Still not working? Give it all away. Write a manifesto. Teach free courses. Kidding! Don’t give it away. Premium’s the wave of the future, baby! Overwhelmed? That’s your problem.

Stop. Exhale.

Who are you trying to serve?

How do you do so?

You know what to do.

 

  

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