The Fabricant Way
What happens when you get lost in a maze of shoulds while running your business?
If you’re Jennifer Dopazo, you decide to shut down your computer and start knocking on doors.
After 6 years of running a successful consulting business, working with clients like The New York Times and Nick.com, Jenny should have been on top of the world. But she had recently tumbled headlong into the world of online business. Attracted by the idea of location independence, Jenny started ticking off all the right boxes. Email marketing. Social media. All the stuff you’re supposed to do.
Ever so slowly, this new to do list ticked away at her creativity. Instead of feeling motivated, Jenny was losing her spark.
Because let’s be honest. Not all of us are meant to spend our days on the computer.
And that’s okay.
When Jenny realized Internet marketing was leaving her feel hollow, she didn’t double down. She went out in search of creatives and artists on a different path.
Along the way, she talked to folks like Matt Dilling, the Neon King of New York, and Sam and Ashley, the founders of a shop in Brooklyn with a singular goal: making people feel sexy.
Inspired by the way these businesses were building community and their businesses, Jenny decided to chronicle her finds in a web series called The Fabricant Way.
How do I know all this?
We’re lucky enough to count Jennifer as a client.
Today we’re helping her launch a Kickstarter campaign to make a second season of The Fabricant Way possible!
It’s been an amazing experience working behind-the-scenes on this project for the past few months. We got to help Jenny with everything from lining up media (and if you’d like to interview her, shoot me a line!) that will be running for the duration of the project to brainstorming rewards (I’m particularly excited about the sponsorship spots for the podcast) to helping script the video.
It’s funny, because today feels like we’ve crossed the finish line, which I’m sure you can relate to if you’ve coordinated a big launch. But it’s just the beginning.