How and when to tell your story as a business owner?
When I started my business 6 years ago, I often found myself selling my clients on the value of using more storytelling into their marketing.
Thanks to venues like TED and the rise of narrative podcasts, the landscape has been shifting in favor of story.
This is unequivocally a good thing — as stories are the universal language of connection.
But as small business owners wholeheartedly embrace storytelling as a marketing tool, I’ve started to see the shadow side of story.
When the story becomes all about you.
Online, there is an epidemic of business owners introducing themselves not by sharing their work, or their credentials, but by sharing a rags-to-riches story.
It usually looks something like this:
“I was broke, but now I run a 7-figure business…”
You can recognize these stories when, before you’re introduced to what the expert in front of you actually does, you’ve heard how far she’s come.
This trend has become so prevalent that I’m seeing highly credentialed, talented business owners lead with a struggle story, instead of sharing the results they get for clients.
Dr. Michelle Mazur is a speech coach and a master at effective storytelling.
She’s long railed against the struggle story trend is speech-writing, and now that it’s followed her online in the form of Facebook ads, she’s raising the alarm.
Michelle recently released a podcast on the question of whether telling your story is hurting your speaking cred.
Answer: Maybe. Probably.
Michelle is joining me on Brigitte Rants About Marketing to talk about this problem more broadly.
We’ll be covering:
- When sharing your story becomes a problem
- The fast and easy way to tell better stories
- What you should really be doing to stand out and get noticed
When you join us live for this live show, you can ask questions, participate in the live chat and leave feeling energized about ways you can achieve your goal of getting noticed online.
We go live on Tuesday, June 20th, at 11 am Eastern, 8 am Pacific.
Hope to see you there!