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A Frank (and fun!) Conversation with Tara Gentile

Last week, Tara Gentile and I sat down and recording the kind of conversation (aided by some great questions from readers) we generally have over a couple glasses of wine.

She’s bringing me on board to teach the next two sessions of 10ThousandFeet, and this chat is an introduction of sorts, since her people don’t know me half as well as you do.

It’s geeky. It’s fun. And, yes, it’s really real. You can watch the video above, or download an audio-only version below. And scroll down to catch highlights from the conversation.

Download the audio-only version. (right-click then “save as”)

This is an absolutely sales-pitch-free conversation. That said, if you’re compelled to check out 10ThousandFeet, I don’t blame you.

How does storytelling contribute to our bottom lines? (2:00)

“The stories we tell create the conditions our businesses are operating in.” — @brigittelyons http://bit.ly/P7eOsb Tweet it.

“Storytelling in business goes well beyond marketing.” — @taragentile http://bit.ly/P7eOsb Tweet it.

How do you launch a new product with energy & authenticity? (6:04)

“Allow yourself to nerd out about what makes you excited about your product.” — @brigittelyons http://bit.ly/P7eOsb Tweet it.

Wherein Tara gets vulnerable about telling stories about her clients (a total, and super sweet, surprise for me!) (7:16)

How do you build a relationship with people when ultimately you have an agenda to sell them something? (10:00)

“Everyone wants you to express an interest in the things that they are passionate about.” — @brigittelyonshttp://bit.ly/P7eOsb Tweet it.

“Just because you have something to gain in a relationship doesn’t mean you have an agenda.” — @taragentile http://bit.ly/P7eOsb Tweet it.

“Trust yourself as a whole person to bring what is most valuable to every relationship.” — @taragentile http://bit.ly/P7eOsb Tweet it.

What are your criteria for who you bring on to your team, who will be your mentors, and who you will partner with? (19:05)

“Vibe is so important.” — @brigittelyons http://bit.ly/P7eOsb Tweet it.

What are the top 3 things you can do to promote a new offering? (23:29)

“Give people the opportunity to say ‘yes’ to you.” — @taragentile http://bit.ly/P7eOsb Tweet it.

“Your inclination is ‘how can I help this person?’ not ‘how can I get out of this?’” — @brigittelyons http://bit.ly/P7eOsb Tweet it.

“Don’t assume that because the sales opportunity is over, that all opportunities are over.” — @taragentile http://bit.ly/P7eOsb Tweet it.

“Always assume people are interested.” — @brigittelyons http://bit.ly/P7eOsb Tweet it.

What are our predictions for future online business trends? (32:31)

“Businesses are starting to reorganize themselves to create value instead of just making a splash on the online stage.” — @taragentile Tweet it.

“Online businesses are following the wider trend of being more intentional.” — @brigittelyons http://bit.ly/P7eOsb Tweet it.

  

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