GET THE FREE EMAIL SERIES ON HOW TO DIFFERENTIATE YOUR BRAND IN ANY MARKET

Staying true to you

Every so often, I share a behind-the-scenes glimpse on how I choose to run my business. Because this post is also about marketing best practices, I decided to post it publicly.

Today, I want to talk to you about the most important principle of running your own business.

Staying true to your strengths.

Most of us opted out of corporate life, because we’re driven, and we have a sense we can do it better. I left the agency life, because I’m a workaholic, who’d rather work her ass off for herself than a boss, and I can’t stand the hourly billing model.

I bet you have a similar story.

But then you go into the crazy world of self employment, and you start to see ALL the ways this crazy thing can be done. You start taking courses and talking to other people, many of whom feel so much more successful than you.

Before you know it, you stop fueling your business with your strengths  You co-opt someone else’s model.

I’m incredibly diligent about not letting this happen, yet it happens all the time.

Take my friend Kate. We couldn’t be more different, when it comes to our work preferences. I work when I feel like it, including weekends and evenings and holidays. Kate structures her week and rarely, if ever, works on the weekend.

I thought about Kate a lot in the past month. Some people noticed I went silent. What happened is this: I took my first real vacation in 2 years. I didn’t write content ahead of time; I didn’t pre-schedule Tweets. I just stopped.

It was amazing.

Kate, on the other hand, is an advocate of digital sabbaticals. I didn’t actually take a digital sabbatical, since I still checked email when I felt like it (not often), and posted images to Instagram. When she goes offline, girl commits.

You’d never know it, though, because Kate schedules content and Tweets.

As the days lengthened, I thought of Kate and wondered if I should have used her approach.

But that wouldn’t be me being me. It’d be me playing at Kate.

I’m workaholic of a particular type. I give myself permission to work as long as I like, whenever I like. And to completely stop when I need to.

My work doesn’t ebb and flow over the course of days. It’s more like months or an entire year.

So when I decided to take my first proper vacation since I launched my business, I really broke.

It was awesome.

Now I’m back, and I am dying to get some new content (and a bootcamp!) out to you.

But, and this is a really important but, this is just my way.

You stay true to you.

  

GET THE FREE EMAIL SERIES ON HOW TO DIFFERENTIATE YOUR BRAND IN ANY MARKET