If you’re following online marketing advice, you’re publishing content on your website every day, commenting on other blogs and posting updates to Twitter and Facebook. These efforts drain your energy and bring you a handful of new visitors, only some of whom will stick around for the long-term.

In other words, you’re pushing the boulder uphill.

In contrast, PR leverages your resources, so you can make a bigger impact. And that’s not the only benefit. PR coverage is free. It gives you status as the go-to resource in your field. And you dramatically extend your reach.

Take a step back from your day-to-day marketing activities, and start expecting more from your outreach . . . tweet it!

Make your marketing work for you: