One of the traps new entrepreneurs fall into is the idea that you’re on your own. When, really, the most successful businesses thrive by consciously cultivating a network of support from strategic partners, collaborators, fans, customers — and even journalists!

The key to building strong business relationships is taking on someone else’s perspective, and finding opportunities to collaborate that bring value to everyone involved.

This is doing business in the social era . . . tweet it!

  

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