Too often, innovative ideas are stifled before they get a chance to spread, because brilliant thinkers have been told they need to work harder at fitting in.

There’s a world of fans and customers and supporters who are waiting to hear precisely what it is you have to say . . . tweet it!

A big part of what we do as professional communicators is help our clients join the media conversation in a way that’s provocative and inviting. This is brand positioning put into a real-world context.

How do you do that, exactly?