As you consider the special year-end bundle that includes the Blog Boost and Press Push, I wanted to give some more context as to who we’ve created these programs for.
Both are created with a similar goal in mind: to remove the barriers that are stopping you from sharing your work on the regular.
There are a million reasons why you don’t blog more frequently or do PR. Some of these reasons are related to process, especially in PR, but most of them are psychological blocks that are holding you back.
You’re scared of alienating people, whether it’s the audience you already have or your favorite blogger. You don’t want to say the wrong thing, break any hidden etiquette rules you don’t know about, and you certainly don’t want to bother people.
What I learned in my PR agency days is that the only way to get past this discomfort is to do the work.
Stay afraid, but do it anyway. What’s important is the action.
You don’t have to wait to be confident.
Just do it and eventually the confidence will follow.
* * * Carrie Fisher * * *
Because what you will find is that your world will not come crashing down if an editor doesn’t reply to your email, and that any reluctance you feel to put yourself out there is far outshone by the feeling you get when your favorite magazine decides to pull your product or interview you for an article they’re writing.
The reason it feels so impossible to promote your work now, whether it’s on your blog or through media outreach, is that you haven’t been doing it with any regularity. When sharing your work and ideas becomes a habit, it doesn’t matter that one particular post didn’t take off with your audience, because you know that next week is another opportunity to connect with them. It’s okay if that website didn’t accept your contribution, because you haven’t put all your eggs in one basket.
The more you share, the lower the stakes for each individual post or pitch become.
This is the mindset Megan and I want to instill in you through the Blog Boost and the Press Push. That sharing your work and ideas regularly are an essential part of running your business, and they’re not a big deal. There’s nothing to dread or worry about, because promoting your work is as natural as breathing.
Now, we might not quite get you there in a 6-week course, but we hope to instill in you the habits and a safe environment for asking questions and trying new things so that you can get much closer to this ideal.
So back to the question — are these programs for you?
If you’re already confident in sharing your ideas on your blog at least once a week and have had success in pitching bloggers and magazine editors, you probably don’t need to take advantage of this bundle. The only reason you might is if you’ve let your good habits slide and want the extra accountability of getting topics (Blog Boost) and pitch angles (Press Push) from Megan and me within a structured program.
The accountability and emphasis on action over planning is the #1 benefit of our Blog Boost and Press Push programs. If you need a little extra nudge to follow through on your marketing commitments, these programs are an outstanding opportunity to get support.
If you feel doubts about the value of your content (does anyone care?), or have a hard time following through on your plans, then this bundle is a wonderful option for you. Megan and I are committed, caring teachers, and we are very invested in getting you to take action each week.
But don’t just take my word for it. Here’s what Jill Maldonado had to say after going through the Press Push this summer:
“Worth the price of the course alone, was the ability to participate in the Facebook group. I watched your feedback on other people’s assignments and learned a TON from that. Much gratitude for your generosity of spirit!”