If there’s one question I get asked consistently it’s this:

How do I pitch the media? Do I send a press kit, make a phone call or write an email?

I decided to put this issue to rest. In this video, I not only tell you what format your pitch should take, but I also break down the specific components.

 The first paragraph of your #MediaPitch is the most important. Make it count! @brigittelyons

Want more? Here’s 3 ways you can make your media pitch stand out.