Bloggers will thank you for this
Last week I interviewed Srinivas Rao, host of the popular podcast BlogcastFM and creator of Instigator Experience, for the upcoming Blogger Outreach Bootcamp. Early in our talk, he shared what he’s always screening for.
Will you come to give to the audience, or do you want to take?
Srini’s mission is to share real stories about real people doing extraordinary things. If you tune in to an episode, this is immediately obvious. But too often, Srini gets pitches from subject matter experts who only want to promote their latest book or share their Top 10 Tips For ____.
Let me be clear on this. There is absolutely nothing wrong with promoting your work or sharing your knowledge. But that’s not what Srini’s audience tunes in for. They listen week-after-week because they want to be inspired by the stories Srini is curating for his audience.
In this context, if you send Srini an email saying you want to share your best practices on branding your blog, you’re getting filed away as a taker. This type of content doesn’t give the audience what they’ve come to expect, and it’s immediately obvious you’re not paying attention (ie. taking). Instead, give Srini a glimpse at your personal story and let him know what you can give. Maybe you’ve become a popular health guru, because you’ve struggled with illness.
This isn’t the only gem in our interview, but I just had to share it with you, because the idea that you need to give to get is the cornerstone of the approach I’ll be sharing in the Blogger Outreach Bootcamp.
If you want top bloggers to share your message, your first step is to get clear about, “What can I give?” . . . click to Tweet
American Thanksgiving is nearly here, and this is a question I’ve also been asking.
So I’ve decided to offer you something special if you sign up for the Blogger Outreach Bootcamp in the next three days. If you register before Thursday, November 28th, I’d like to extend you an invitation to submit one of your draft blogger outreach emails to get direct feedback from Maggie and me.
This bonus pitch review is included in your registration fee. All you need to take advantage of this offer is to click here and register before November 28th.