A small reflection before you close the year
I’m heading out in a few to make some final preparations for a Chrismukkuh celebration I’m hosting on Sunday. My husband and I are having a small gathering of friends over for latkes and board games and (if all goes well) lots of laughter.
I know you may be already signed out for the holidays, but I’m also very aware that not everyone feels particularly merry or happy this time of year. Not just on a personal level, but the feeling that you haven’t met all your goals can infect the season with a sense of dissatisfaction.
If this is you, or even if it’s not, I wanted to pop in and urge you to spend a little time in reflection of all that went well this year.
It’s natural to look at your balance sheets or email list and think about how much better the year could have gone.
“I know I should have run some Facebook campaigns this year…”
“I STILL haven’t learned the first thing about SEO…”
“If only I’d hired Brigitte back in June, all my problems would be solved by now.” ;-)
This type of analysis can be very useful, and pushing yourself and your organization to do better is part of your role as a leader.
But if you don’t balance this reflection out with an equally in-depth look at what went well, you’re missing a huge part of the equation.
What can you learn from all the progress you’ve made?
All the revenue that you brought in this year represents things you did well. What specific triggers helped convert those potential customers into buyers? What can you learn from your success?
All the customers and clients and email list subscribers are individuals who have entrusted you with their most valuable resources — their time and attention.
None of us are owed another human’s attention — this is a gift that is earned. Even if you have just one subscriber, celebrate that gift. It is an accomplishment.
What can you learn from the people who have entrusted you with their investment?
What would your business look like this time next year if you not only focused on problem areas but also chose to double down on the strategies and tactics that are working?
Because I guarantee you, there’s a lot you’re getting right. That’s something worth celebrating.