It’s no secret I want you to make headlines, nab that big profile piece you’re dreaming of, or get your product featured in a magazine.
But I concede it’s possible you’re sitting there thinking, “I’m not ready!”
I’m even willing to admit that you might be right. For now. Your product could be in the earliest phase of development, or maybe your website really does need that overhaul before it warmly greets new visitors.
But that doesn’t mean there’s nothing you can do today, so when you’re ready to go, you’re really ready.
In just one hour a week, you can get a running start on your media plan. Here’s how.
1. Make a hit list.
Your hit list should include any blogs, newspapers, magazines, tv shows or radio programs you’d love to be featured in. Don’t stress about finding the “right” media for this list, just take down the names of any media outlets that catch your interest and snag a sample (either a link or hard copy) to refer to later.
Estimated time: 10 minutes / week.
2. Keep a file of articles you shoulda-been-in.
Take your budding media list one step further by clipping articles that you sorely wish you’d been included in. This way, when you’re finally ready to pitch, you can go back to this file and add the names of the reporters to your media list. If they’ve written about your field before, they’ll do it again.
Estimated time: 5 minutes / week. Again, no need to make a concentrated effort. Just clip these articles as you see them.
3. Create a log of headlines and words that fit your brand.
When a headline catches your eye, jot it down. If you find yourself attracted to the same words again and again, make sure you get those, too. You can use these headlines and words to create your pitch angles when it’s time. You can even use this log to create your own content — it’s always smart to learn from the pros.
Estimated time: 5 minutes / week.
4. Use Muckrack.com to connect with reporters on social media.
It’s not enough to just collect names, you want to start warming these leads up, ASAP! With Muck Rack, you can browse a journalist directory or search by publication to find the social media profiles for those reporters you’re targeting. Start a private Twitter list and check it daily (weekly at minimum), so you’re connecting with the press you want to cover your business. Share their articles and, if you feel it’s appropriate, reply to their tweets.
Estimated time: 15 minutes / week.
5. Comment on their articles.
Reporters crave feedback, just like everyone else, and you get bonus points for writing a comment or e-mail that brings to light a new facet of the topic they’ve just written about. One of my clients was quoted in the Wall Street Journal after building a relationship with a columnist by commenting online. Try it! You have nothing to lose.
Estimated time: 20 minutes / week. Save time by setting up Google Alerts to notify you when new articles come out.
Whether you’re planning to manage your own PR (and I recommend that for a lot of people) or hire a publicist, you’ll see better results from your efforts if you incorporate these activities into your workflow right away.
Bonus! Start your media plan now with two activities you can knock out in an hour.
6. Make an inspiration board with clipped headlines and visuals.
As a member of the creative class, you have a huge advantage when it comes to pitching the media — you know visuals matter. Put that skill to work by noticing the kinds of images those magazines and blogs and TV shows use, so you can compose photos that fit what the press is looking for. Once you have a collection of images and headlines going, create an inspiration board that’s a rich map to the media you want to get.
Estimated time: One-time activity of 1 hour (or more, if you’re having fun!).
7. Write a targeted bio.
When you finally pitch the media, you’ll need to be able to introduce yourself in 3 sentences, max, and then supply a full bio on request. Get a jump and compose that bio now.
Estimated time: One-time activity of 1 hour.
Will you commit to spending an hour a week to get a running start on your media plan?
Today’s PR Primer tackles a question from Erin and Mike — a couple raising money for an interactive farming website and community. How cool is that?
Erin wrote me asking for help on how she should spread the word. I did her one better. I shared some marketing ideas — and then gave a few recommendations on how she could enhance the Blue Yurt Farms Kickstarter page to convert browsers into backers.
The more people feel they’re part of your Kickstarter project, the more they’re going to give . . . Tweet it!
How to Successfully Crowd Fund Your Dream Idea on Kickstarter
If you’ve ever wanted to launch your dream idea, but don’t think you have the money to do so then this guide will show you how to get it crowd funded, so you can make it a reality.
Natalie Sission used Kickstarter to get 121% of her book campaign funded. She details everything you need to know in this handy guide, and showcases 5 other case studies of people who collectively raised half a million dollars using these techniques and more.