You had a killer story to tell, and you wanted to use the media to deliver it to more people.
So you sent a press release to various newspapers and magazines using whatever e-mail address you can find.
Tell me, did it work?
It’s okay. You’re not alone. You can fess up.
How do I know it didn’t work? I’ve used the spray and pray, too.
It’s how everyone starts, when they’re reaching out to the press for the first time. Until a mentor takes you aside and shares some tough love. And shows you a better way.
Don’t you want to know what they taught me? You’re in luck, because in today’s video, I’m paying it forward.
Today’s PR Primer tackles a question from Erin and Mike — a couple raising money for an interactive farming website and community. How cool is that?
Erin wrote me asking for help on how she should spread the word. I did her one better. I shared some marketing ideas — and then gave a few recommendations on how she could enhance the Blue Yurt Farms Kickstarter page to convert browsers into backers.
The more people feel they’re part of your Kickstarter project, the more they’re going to give . . . Tweet it!
How to Successfully Crowd Fund Your Dream Idea on Kickstarter
If you’ve ever wanted to launch your dream idea, but don’t think you have the money to do so then this guide will show you how to get it crowd funded, so you can make it a reality.
Natalie Sission used Kickstarter to get 121% of her book campaign funded. She details everything you need to know in this handy guide, and showcases 5 other case studies of people who collectively raised half a million dollars using these techniques and more.
One of the questions I’m getting for #ASKAPUBLICIST is whether social media is the only way to connect with customers. With all the hype out there, indiepreneurs fear the consequences of staying off social networks. But is it really necessary to have a blog, a Facebook page and a Twitter account?
The answer is usually some variation on, “It depends on your personal circumstances.” There is no one-size fits all formula for customer outreach.
The question I got from Susanne perfectly illustrates a business that not only doesn’t need social media to reach its customers, but also how other techniques are much better suited to the nature of the business.
Since this topic is right in line with our recent discussion on blogging, I decided to post the video here. This is the first time I’m responding to a reader in a video, so I’m super nervous about sharing it with you.
Press play to find out what 3 techniques I recommend to Susanne and glory in my Chicago accent.
Ps. If you’re curious about the conversation I mentioned above, you can catch up with these posts:
- What’s next?
- Recapture the pioneering spirit
- Something’s missing in blogland
- What’s wrong with following the leader?