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How to read a magazine like a publicist

Adding a reader Q&A series to my newsletter was hands-down the best idea I had all year. I’ve learned so much going through the questions submitted. It’s amazing how quickly we forget how difficult a new craft is at the beginning.

Over time, I’ve become convinced that the number one skill that separates a successful PR pro from an amateur is reading magazines. The way I go about it is very different than how you (likely) do it. It’s certainly not how I went through magazines 10 years ago.

In today’svideo, I walk you through it, step-by-step.

  

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