What if I told you the most effective method for tracking down a journalist’s contact information also happens to be free?
You don’t need to buy a list, hire a publicist or subscribe to a database.
Even when I had access to a premium, expensive database with the contact info for every reporter, editor and producer on the planet, I favored the method I share in today’s video.
But, wait! There’s more! ;-)
- This video was the second in response to a question submitted by Halley from Life of Something New. Watch the first: Are you guilty of the spray and pray?
- Want an easy step-by-step guide on how you can get press for your project? Laura Simms interviewed me for her wonderful site Create as Folk. Watch our interview on the right way to get attention from the press.
You had a killer story to tell, and you wanted to use the media to deliver it to more people.
So you sent a press release to various newspapers and magazines using whatever e-mail address you can find.
Tell me, did it work?
It’s okay. You’re not alone. You can fess up.
How do I know it didn’t work? I’ve used the spray and pray, too.
It’s how everyone starts, when they’re reaching out to the press for the first time. Until a mentor takes you aside and shares some tough love. And shows you a better way.
Don’t you want to know what they taught me? You’re in luck, because in today’s video, I’m paying it forward.
If there’s one question I get asked consistently it’s this:
How do I pitch the media? Do I send a press kit, make a phone call or write an email?
I decided to put this issue to rest. In this video, I not only tell you what format your pitch should take, but I also break down the specific components.