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How to track down a reporter’s email address

What if I told you the most effective method for tracking down a journalist’s contact information also happens to be free?

You don’t need to buy a list, hire a publicist or subscribe to a database.

Scout’s honor.

Even when I had access to a premium, expensive database with the contact info for every reporter, editor and producer on the planet, I favored the method I share in today’s video.

But, wait! There’s more! ;-)

Are you guilty of the spray and pray?

You had a killer story to tell, and you wanted to use the media to deliver it to more people.

So you sent a press release to various newspapers and magazines using whatever e-mail address you can find.

Tell me, did it work?

It’s okay. You’re not alone. You can fess up.

How do I know it didn’t work? I’ve used the spray and pray, too.

It’s how everyone starts, when they’re reaching out to the press for the first time. Until a mentor takes you aside and shares some tough love. And shows you a better way.

Don’t you want to know what they taught me? You’re in luck, because in today’s video, I’m paying it forward.

How to pitch your story idea

If there’s one question I get asked consistently it’s this:

How do I pitch the media? Do I send a press kit, make a phone call or write an email?

I decided to put this issue to rest. In this video, I not only tell you what format your pitch should take, but I also break down the specific components.

 The first paragraph of your #MediaPitch is the most important. Make it count! @brigittelyons

Want more? Here’s 3 ways you can make your media pitch stand out.

  

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