Should you pay to use a press release distribution service?

For a small fee, distribution services promise to get your press release in front of thousands of journalists.

So why don’t I recommend them?

How to read a magazine like a publicist

Adding a reader Q&A series to my newsletter was hands-down the best idea I had all year. I’ve learned so much going through the questions submitted. It’s amazing how quickly we forget how difficult a new craft is at the beginning. Over time, I’ve become convinced that the number one skill that separates a successful PR pro from an amateur is reading magazines. The way I go about it is very different than how you (likely) do it. It’s certainly not how I went through magazines 10 years ago. In today’svideo, I walk you through it, step-by-step.