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How to pitch your story idea

If there’s one question I get asked consistently it’s this:

How do I pitch the media? Do I send a press kit, make a phone call or write an email?

I decided to put this issue to rest. In this video, I not only tell you what format your pitch should take, but I also break down the specific components.

 The first paragraph of your #MediaPitch is the most important. Make it count! @brigittelyons

Want more? Here’s 3 ways you can make your media pitch stand out.

Should you pay to use a press release distribution service?

Press release distribution services like PR Newswire or PR Web can seem like an inexpensive and easy way to get the message out about your next big project.

For a small fee, these services promise to get your press release in front of thousands of journalists, who will then happily cover your brand.

So why don’t I recommend them?

Watch the video to find out why I told Jerilyn to put her marketing budget to another use — and the specific ideas I provided to get her started.

It doesn’t matter how many impressions your press release gets if your message doesn’t reach your target customer. @brigittelyons

More:

How to read a magazine like a publicist

Adding a reader Q&A series to my newsletter was hands-down the best idea I had all year. I’ve learned so much going through the questions submitted. It’s amazing how quickly we forget how difficult a new craft is at the beginning.

Over time, I’ve become convinced that the number one skill that separates a successful PR pro from an amateur is reading magazines. The way I go about it is very different than how you (likely) do it. It’s certainly not how I went through magazines 10 years ago.

In today’svideo, I walk you through it, step-by-step.

  

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