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Are you guilty of the spray and pray?

You had a killer story to tell, and you wanted to use the media to deliver it to more people.

So you sent a press release to various newspapers and magazines using whatever e-mail address you can find.

Tell me, did it work?

It’s okay. You’re not alone. You can fess up.

How do I know it didn’t work? I’ve used the spray and pray, too.

It’s how everyone starts, when they’re reaching out to the press for the first time. Until a mentor takes you aside and shares some tough love. And shows you a better way.

Don’t you want to know what they taught me? You’re in luck, because in today’s video, I’m paying it forward.

How to pitch your story idea

If there’s one question I get asked consistently it’s this:

How do I pitch the media? Do I send a press kit, make a phone call or write an email?

I decided to put this issue to rest. In this video, I not only tell you what format your pitch should take, but I also break down the specific components.

 The first paragraph of your #MediaPitch is the most important. Make it count! @brigittelyons

Want more? Here’s 3 ways you can make your media pitch stand out.

Should you pay to use a press release distribution service?

Press release distribution services like PR Newswire or PR Web can seem like an inexpensive and easy way to get the message out about your next big project.

For a small fee, these services promise to get your press release in front of thousands of journalists, who will then happily cover your brand.

So why don’t I recommend them?

Watch the video to find out why I told Jerilyn to put her marketing budget to another use — and the specific ideas I provided to get her started.

It doesn’t matter how many impressions your press release gets if your message doesn’t reach your target customer. @brigittelyons

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GET THE FREE EMAIL SERIES ON HOW TO DIFFERENTIATE YOUR BRAND IN ANY MARKET