More and more, I’ve been talking to business owners and even marketing managers that feel overwhelmed by all the marketing channels out there.
You know you can’t possibly do it all. You believe that your job as a leader is to decide where to put your focus each day.
But it’s a lot easier to give lip service to those ideas than to live with the feeling that there’s always something more that you can be doing.
What keeps me steady and focused is having my own hierarchy that helps me prioritize the marketing I do for B. I’ve recently revised and updated that hierarchy, and I thought I’d share it with you today to see if it gives you some food for thought for your own marketing to do list.
On the blog today, I’m sharing the simple guidelines I use to prioritize my marketing each week.
When people ask me whether they should hire a PR agency or do their own PR in-house, I often want to know what kind of budget they have for hiring. Too often, small businesses only budget for 3-6 months of PR agency support, which can lead to disappointment if you don’t have a plan in place for maintaining your PR program after the contract ends.
While you might think that hiring an agency to do a 3-month blitz is the most effective way to get publicity for your business, the truth is that consistency is the key to seeing increased traffic and sales.
I’d much rather see you send out one pitch a week than blast 100 press releases out in a brief campaign.
Why is this so important?
Why do companies do PR?
I got this question last week in the course I run with Megan Auman, and I realized that you might be wondering the same thing.
A lot of people have this notion that PR is the next step for their business or that it’s something all established businesses do, without really understanding why.
And it’s no wonder! Public relations can run the gamut from media relations to investor relations to internal communications to crisis management.
What do all of these things have in common?