When I counsel an entrepreneur or wellness professional to go after their own PR, I encounter a lot of resistance.
A lot of people would rather save up to have me do their PR (and wait) then get started with their own program.
This is a real shame, because it often makes more sense to keep PR in-house than to outsource it, and you can also grow faster if you’re making media part of your promo plan from the start.
There is absolutely no reason to hold yourself back or to wait until you’re already well-known to get PR.
So that’s why I’m beyond thrilled to share DaKari (Doc) Williams’ story with you.