On Saturday, August 23rd, Brigitte is joining Tara Gentile on CreativeLive to teach a segment on connecting with the influencers that will take your message to the big time.
As part of Tara’s 3-day program, I’ll be helping you redefine networking and giving you a concrete action plan for making the connections that will drive more customers to your next launch.
You’ll learn the secret to connecting that PR mavens know (and you can steal).
And the best part is it’s free to tune in!
When you do RSVP, you’ll immediately get access to bonus video content on finding your next big thing, avoiding a flopped launch and turning excitement into dollars.
The program kicks off this Thursday at 9 a.m. Pacific (and my segment is Saturday around 12:45 Pacific). Hope you’ll join us!
Imagine, for a moment, that you’ve just stepped outside to pick up your mail. Resting underneath the normal assortment of bills and catalogs is something unexpected — a package with a New York return address.
You barely wait to get back inside before you rip it open.
Inside is a copy of the next issue of Elle Decor — with a post-it marking a page.
You flip it open and see a product you designed and created laid out in a gorgeous spread.
The post-it holds a brief note from the editor you met at a trade show a few months back.
You knew this was coming, because the editor sent you a photo release form, but now it’s here.
Your work is in your favorite magazine.
This happened for Megan Auman — and it can happen for you, too!
When Megan was preparing for NY Now last year, she contacted us for help in attracting media to her booth. Now that the issue with her work has come out, Megan’s agreed to share what she learned from the experience with you.
Brigitte: First, I want to say congratulations, because I know Elle Decor was at the top of your wishlist! How does it feel to have your work featured in the magazine?
Megan: It feels amazing! When the issue arrived in the mail, I was practically shaking. It’s also given me a huge feeling of validation. I’m trained as a metalsmith, and even though I’ve always loved textiles and painting, there is something really nerve racking about branching out into this new design area. To have my first textile collection featured in a major magazine is a huge confidence booster!
Brigitte: What has the response been from your community?
Megan: The response has been really supportive. I’ve gotten lots of congratulations from friends and peers. Now that the issue is out everywhere, I’ll be doing even more promotion to my audience, to hopefully generate more sales.
Brigitte: One thing we often warn clients about is that they might not see a big rush of web traffic from a print placement. Was that the case for you? Would you say you still got benefit out of the feature?
Megan: I wouldn’t say I got a huge rush of traffic from this particular feature. In my experiences in the past, there’s a lot more that impacts getting traffic to your site than just being featured. The location in the magazine, size of image, what else surrounds it – these all play a huge role in whether someone will make it to your site.
But I would still say I’ve gotten benefits from being included. Just being able to put on my website “As seen in Elle Decor” is a huge piece of social proof that will no doubt influence people.
Brigitte: We helped coach you through the placement, but you ultimately connected with the editor yourself. Can you share a little bit about how that went and what you learned?
Megan: I was able to connect with the editor at the past NY Now trade show, which took place in February. Before the show, I was able to email a number of key media contacts thanks to the list you helped put together. I didn’t get a response from this editor or magazine beforehand, but that doesn’t mean the email wasn’t received.
At the show, I’m always careful to keep my eye out for press. Fortunately, their badges are a different color from buyers. When this buyer walked in, I was immediately able to engage her and answer questions about my products.
I also put together a special sticker that I could put on my show postcards just for members of the press. This had my contact information and links to my media kit and images. Every member of the press that I gave this to was pleasantly surprised by how together I was, and I’d highly recommend this strategy for anyone. (Plus, it saves people from having to carry around a giant, bulky press kit.)
On the last day of the show, as I was packing up, I received an email from this editor with a request for images.
Since I know (because you taught me, Brigitte) that prompt responses play a huge role in whether or not you’ll end up in a magazine, I dropped everything and immediately emailed her high-res images, which I had at the ready in a Dropbox folder.
From there, I just made sure that I was constantly in communication in case the editor needed anything else. And, after the feature was published, I sent the editor a thank you note!
Brigitte: Now that you’ve been featured in Elle Decor, what’s next on your radar?
Megan: I know that when it comes to press, like anything else in your business, consistency is key.
So I’ll keep looking for new press opportunities, and I’ll repeat this entire process again at the August NY Now show. (Where I’ll be able to showcase my Elle Decor feature to hopefully attract new buyers!)
Brigitte: We can’t wait to see where you land next!
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Last week I interviewed Srinivas Rao, host of the popular podcast BlogcastFM and creator of Instigator Experience, for the upcoming Blogger Outreach Bootcamp. Early in our talk, he shared what he’s always screening for.
Will you come to give to the audience, or do you want to take?
Srini’s mission is to share real stories about real people doing extraordinary things. If you tune in to an episode, this is immediately obvious. But too often, Srini gets pitches from subject matter experts who only want to promote their latest book or share their Top 10 Tips For ____.
Let me be clear on this. There is absolutely nothing wrong with promoting your work or sharing your knowledge. But that’s not what Srini’s audience tunes in for. They listen week-after-week because they want to be inspired by the stories Srini is curating for his audience.
In this context, if you send Srini an email saying you want to share your best practices on branding your blog, you’re getting filed away as a taker. This type of content doesn’t give the audience what they’ve come to expect, and it’s immediately obvious you’re not paying attention (ie. taking). Instead, give Srini a glimpse at your personal story and let him know what you can give. Maybe you’ve become a popular health guru, because you’ve struggled with illness.
This isn’t the only gem in our interview, but I just had to share it with you, because the idea that you need to give to get is the cornerstone of the approach I’ll be sharing in the Blogger Outreach Bootcamp.
If you want top bloggers to share your message, your first step is to get clear about, “What can I give?” . . . click to Tweet
American Thanksgiving is nearly here, and this is a question I’ve also been asking.
So I’ve decided to offer you something special if you sign up for the Blogger Outreach Bootcamp in the next three days. If you register before Thursday, November 28th, I’d like to extend you an invitation to submit one of your draft blogger outreach emails to get direct feedback from Maggie and me.
This bonus pitch review is included in your registration fee. All you need to take advantage of this offer is to click here and register before November 28th.