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Are you having a hard time keeping up your blog?

Back in the day, I read quite a few posts that stated “Your blog is not your business.”

I always nodded in agreement, but I don’t think the message truly sunk in until I started my actual business.

The simple test.

Do you currently, or plan to, support yourself from advertising revenue from your blog?

If not, your blog is not your business.

It’s either a hobby or a marketing tool.

Mine happens to be a marketing tool I enjoy quite a lot. Some might call it a passion (I would).

What this means.

It’s okay to take a break from blogging if business picks up.

I just did so, completely unintentionally. And you know what, I felt anxiety about it. Like I was letting you down (and myself).

So I asked why.

Do I really need this guilt?

It turns out … not so much.

The blog is one of my marketing engines, sure. But it’s not even my main one. In a race, the blog wouldn’t take a medal.

For my business, the most important piece of writing I do is PR Ideas for Busy People.

The main drivers of traffic to PR Ideas are guest posts and forum participation.

As much as I may not personally like to admit it, when business picks up, the blog is — and should be — the first thing put on hold.

Is this also true for you?

Take an honest look at your marketing. If your blog is a primary driver for your business, feel free to ignore the rest of this post.

If it isn’t, don’t let guilt get the best of you.

You are not required to announce a hiatus.

Your true fans will still be around a week later.

Do not take away from your customers to give to your readers.

Give yourself a break when you need it.

 

  

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