How a Fitness Entrepreneur Leveraged PR to Build His Business

When I counsel an entrepreneur or wellness professional to go after their own PR, I encounter a lot of resistance.

A lot of people would rather save up to have me do their PR (and wait) then get started with their own program.

This is a real shame, because it often makes more sense to keep PR in-house than to outsource it, and you can also grow faster if you’re making media part of your promo plan from the start.

There is absolutely no reason to hold yourself back or to wait until you’re already well-known to get PR.

So that’s why I’m beyond thrilled to share DaKari (Doc) Williams’ story with you.

My Big Why

“Go out into the world and do well. But more importantly, go out into the world and do good.”

— Minor Myers

Minor Myers was president of Illinois Wesleyan University when I was a student there, majoring in creative writing and dabbling in political science, philosophy and working on my Spanish language skills.

As I look ahead to a new year, I wanted to share this quote with you, as it sums up perfectly the balance I’ve always tried to achieve in my work.