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Are you hiding from your best customers?

A lot of anxiety comes up when you’re launching.

What if my course doesn’t fill or my product doesn’t sell?

This fear falls into the same category as public speaking or tripping on the sidewalk and landing on your face. It feels, rightly or wrongly, like you’re setting yourself up for a public humiliation if things don’t go your way.

But what about the other, deep concern that your process won’t work, and no one will get results. That creeping anxiety that you’re not enough.

That’s the fear that gets me.

With a lot of help from my friends, I came to understand I wasn’t responsible for the success of my students. This meant the obvious, I can’t control what they do with the knowledge I give them, and the not-so obvious, Whatever success they enjoy is theirs alone.

I am simply the facilitator. Just as I shouldn’t take failure to act as an indictment of my course, I also can’t claim their wins as my own.

The fact that Lindsay has already landed coverage in wedding blogs.

And Deborah now crafts pitches with perfection (journalists eat them up).

And how Grace has gotten such a warm reception she’s hoping to parlay her newfound relationships into paid writing gigs.

If these women hadn’t found me, they still would’ve achieved all this.

Lindsay, Grace, Deborah and the rest of the participants in Your Media Map were all looking to become better known for their work.

They were all looking for someone like me.

Your marketing exists to make sure your customer finds you, not someone like you . . . Click to tweet!

Whether it’s the perfect accessory, stationery she loves sending back home to mom, or a plush toy for the new kiddo in the family…

Your customer is looking for you.

Don’t let fear keep you from being found.

  

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