Kick off 2017 right (special marketing bundle)
If you celebrate Christmas or Hanukkah, I hope you’re having a very wonderful holiday. The little gathering at my place this Sunday was wonderful.
I’m popping in to write you in the midst of my vacation, because Megan Auman and I are offering a year-end special that could be just what you’re looking for.
Through December 30th, Megan and I are offering a bundle that includes our popular Press Push program and the inaugural Blog Boost that we’re running this January.
We decided to offer both programs together, because we know that attracting more people to your website or online store is a huge pain point for you. The question of how you can build your audience weighs you down, often to the point where it’s paralyzing.
Should you concentrate on creating content for your own site and driving traffic there from social media? Or should you be using PR and media outreach to build your profile and leverage other people’s platforms?
PR and your own blog content work together to create results for your business.
The Blog Boost and Press Push work together to give you the support, training and guidance you need to move forward with more clarity and confidence in 2017. That’s because blogging and media outreach naturally complement and build upon each other.
For ideas-driven businesses, blogging and PR both:
- Establish you as an expert in the eyes of your audience.
- Bring traffic (aka potential clients and customers) to your site.
- Help your audience understand what makes you unique, so they’re more likely to buy from you.
While for a product business, your blog and media coverage serve to:
- Build awareness for your products.
- Attract more customers to your online store.
- Raise the profile of your brand, leading to more sales.
A lot of my clients want to know where to start, and the answer I always give them is that your website should be the main portal for your audience to get to know you.
Publishing regular content is the building block of online marketing success.
Not only does your blog content serve as an opportunity for you to share your point of view with your audience, every post gives your audience an opportunity to spread the word on your behalf.
Whether you publish a weekly outfit post, tell the story behind your brand, or give your audience a flash of insight, you are able to powerfully build a connection to the people you most want to reach, all on your own turf.
That’s why the year starts with the 50 Day Blog Boost, a 6-week program that helps you develop a blogging habit while creating (at least) one post a week for your blog and building momentum for your business.
In addition to weekly blog prompts, Megan and I will give you a promotional activity to spread your content and a writing tip that will make you a better communicator and help your content flow more easily.
Then we take a break, so you can keep up your new-found blogging habit with ease.
We come back in May with the 60 Day Press Push.
This year, we’re adding a second track for idea-driven businesses, in addition to the programming that is specifically geared towards artists, makers and designers.
This is because the types of PR opportunities available to these business types are very different, and we want to focus completely on the media opportunities that are right for you.
We’ve taken over a hundred creative entrepreneurs though the 60 Day Press Push, and the skills you learn in the program will help you maintain a publicity program for your business with ease. The core of our method is focused on action — there’s no drawn-out or complicated planning process. Instead we teach a new pitch style every week, so you can try out different approaches and email templates and figure out what works for you.
The hallmark of both of these programs, though, is the personal attention Megan and I provide through the private Facebook group. At least one of us is in there every week day (excepting holidays!), giving feedback on your pitch ideas (and blog posts in the Blog Boost) and answering questions.
If you’re looking for an extra leg up in the new year to grow your audience and customer base this year, this bundle is for you.
We’re offering the Blog Boost and the Press Push together for a $498 — a $200 savings off the full price for both these programs.
Through this special offer, you get access to:
- The Blog Boost this January and the Press Push in May (you get to choose which track of the Press Push is right for you). All materials are emailed to you, so you can complete the exercises when it works in your schedule.
- Access to the private Facebook groups for each program, where you can workshop with your fellow participants, ask questions of Brigitte and Megan and get our feedback on your drafts.
- Access to 4 Q&A calls hosted by Brigitte and Megan.
The Blog Boost kicks off Monday, January 9th. Each lesson is delivered to you via email, so you can fit in the weekly activities into your own schedule.