The top challenge for any busy entrepreneur is deciding how to spend your time. You know that leveraging mass media can catapult your business to the next level, but even so, the sheer quantity of newspapers, websites and broadcast options is overwhelming.
That’s why I offer a personalized service, in addition to the free tips in PR Ideas for Busy People. In your Media Blueprint, I provide clear direction into which media outlets are the best channel to your target audiences, so you can get to work.
The philosophy behind the Blueprint is simple.
Entrepreneurs who keep media outreach in-house build long-term relationships that result in repeat coverage.
But most don’t dare to go at it alone. You’re worried you don’t have the right connections. You think you need a publicist.
Yes, it’s true that you may not have connections…yet. Using the Blueprint, you will make contacts that reward you with coverage opportunities for the lifespan of your business. Your passion makes your message that much more compelling to reporters. This is an advantage no publicist can replicate.
The reality is that you can land top media placements; you already have the skills. You simply don’t have the time to be an expert in everything. To catalog contacts and create a database of feature opportunities.
That’s ok. That’s what I do. And then I create a customized blueprint just for you, train you in media relations and sit back and smile as you get massive coverage.
What does your Media Blueprint include?
Simply put, the Blueprint contains insider information on the media that connects you with your target audience.
Specifically, you get:
- Contact information and editorial profiles for targeted reporters/editors at 10-15 media outlets (traditional and online) that will put your brand in front of customers.
- Two pitches to be used with the selected media targets. I match the pitches to the targeted media outlets to cut out guess work.
- Implementation notes to help you put the Blueprint into practice.
- A 1 hour pitch training via Skype.
- Up to 2 hours of e-mail support to answer any questions you might have about your Blueprint.
TESTIMONIAL
When I started working with Brigitte, I wanted to learn how to pitch my rain boots to magazines and bloggers in order to get some media attention and to learn more about editorial calendars.
Brigitte delivered a brilliant master plan to me, in an easy-to-understand PDF, with example pitches based on a couple of different scenarios based on who I’d be contacting, direct e-mail addresses to the editors, and how much lead time each specific publication required.
It makes it so easy for me to send out e-mails, and I learned from the pitches she developed how to effectively contact the media.
My rain boots have already been included in a Daily Candy Atlanta round-up, which stemmed directly from the Media Blueprint that Brigitte created for me. I’m currently contacting more of the magazines on the list and am looking forward to the next bite!
How it works.
Your Media Blueprint is a personalized guide — built with your goals in mind!
- When you sign up, I contact you within 24 hours to schedule a 1 hour call, either on the phone or over Skype. On this call, we discuss your goals and begin uncovering your story. Your Media Blueprint is delivered within 30 days of this call.
- I send you “The Fundamentals” worksheet, which further mines your story for pitch angles. I’ve been told by clients that this worksheet also leads them to new insight into the inner workings of their businesses. This is just a bonus! :)
- I begin researching your specific media targets.
- I may e-mail you with a few follow-up questions related to particular pitch ideas over e-mail.
- Within 30 days, I deliver Your Media Blueprint.
- We schedule a training session, where you learn how to pitch the media! All this material is included in the Blueprint, but I find the session reinforces the material, and it allows you the opportunity to ask questions.
- I encourage you to e-mail me any questions you have while implementing Your Media Blueprint.
What about the price?
If you’ve contacted PR agencies or publicists, you know that media support is expensive. Agencies billings start at $2,000 a month and only go up from there. And it could be months before you see results!
For many business owners, this makes sense. Not everyone has the time to implement their own media plan.
If you don’t have $18,000 – $36,000 to spend on a full-service agency or publicist –and you’d like to learn the PR skills that will land you repeat coverage — the Media Blueprint is an excellent option.
For $2,350, I teach you everything I learned working for corporate clients at one of the top global agencies in the world.
I break the payment into two installments: a 50 percent deposit when you confirm the project, with the remainder due within 15 days of the project’s completion.
My professional background
I honed my craft working for corporate clients. My specialty was public affairs. I started out at a boutique Chicago agency, moved to top agency Hill & Knowlton and ended my agency career at yet another boutique.
I’ve helped clients get their message out in every format. Some of my favorite media outlets to work with included The Chicago Tribune, Don Wade & Rome (Chicago-based morning talk program), CNN and Bloomberg.
Big budget projects can be fun, but my heart wasn’t in it. My passion is in helping people pursue their passion. PR just happens to be the way I get to do that.
